Case overview
To develop an engaging and immersive exhibition stand that showcases SAHAND CARPET COMPANY’s premium carpet products, highlights their craftsmanship and heritage, and attracts potential customers at trade shows and events.
Design Concept: The exhibition stand design for SAHAND CARPET COMPANY was inspired by the rich history and artistry of Persian carpets, aiming to create a luxurious and inviting space that reflects the company’s tradition of excellence in carpet weaving. The design focused on showcasing SAHAND CARPET COMPANY’s exquisite products, educating visitors on their craftsmanship, and creating a memorable brand experience.
The Brief
1. Cultural Aesthetics: The exhibition stand design incorporated elements of Persian culture and design aesthetics, such as intricate patterns, vibrant colors, and traditional motifs, to evoke the beauty and craftsmanship of SAHAND CARPET COMPANY’s products and heritage.
2. Product Displays: The stand featured various displays of SAHAND CARPET COMPANY’s premium carpet collections, including hand-woven rugs, silk carpets, and traditional designs, to showcase the quality, detail, and artistry of their craftsmanship and attract attention from visitors.
3. Interactive Demonstrations: Skilled artisans were present at the stand to provide live demonstrations of carpet weaving techniques, allowing visitors to witness the intricate process of creating handmade carpets and gain a deeper appreciation for SAHAND CARPET COMPANY’s dedication to quality and tradition.
4. Brand Storytelling: The stand design integrated storytelling elements, such as visuals, videos, and narratives, to communicate SAHAND CARPET COMPANY’s brand story, history, and values, creating an emotional connection with visitors and conveying the company’s commitment to preserving Persian carpet-making traditions.
5. Hospitality Area: A designated hospitality area was included in the stand layout to offer guests a comfortable space to relax, engage in conversations with SAHAND CARPET COMPANY representatives, and learn more about the company’s products and services in a welcoming environment.
