Case overview
The exhibition stand designed for the Saint Petersburg Convention Bureau aimed to showcase the city of Saint Petersburg as a premier destination for meetings, conferences, and events. The stand was created to highlight the rich cultural heritage, historical landmarks, and modern amenities that make Saint Petersburg an attractive location for hosting business events.
Key Objectives:
1. Promote Saint Petersburg as a top destination for meetings and events.
2. Showcase the city’s unique attractions, cultural sites, and hospitality offerings.
3. Attract event planners, organizers, and industry professionals to consider Saint Petersburg for their future events.
4. Increase awareness of the Saint Petersburg Convention Bureau and its services.
The Brief
The design concept for the exhibition stand focused on capturing the essence of Saint Petersburg’s architectural beauty and cultural significance. The stand featured elements inspired by iconic landmarks such as the Winter Palace, St. Isaac’s Cathedral, and the Neva River. The color palette included shades of blue and gold to reflect the city’s regal charm.
Key Features:
1. Interactive Displays: Interactive touchscreens were incorporated to provide virtual tours of Saint Petersburg’s key attractions, event venues, and accommodation options.
2. Informational Signage: Clear and informative signage highlighted the services offered by the Saint Petersburg Convention Bureau and key reasons to choose the city for hosting events.
3. Networking Area: A designated networking area with comfortable seating encouraged visitors to engage in discussions with representatives from the Convention Bureau.
4. Visual Branding: The stand prominently displayed the logo and branding of the Saint Petersburg Convention Bureau to create a cohesive and professional look.
5. Multimedia Presentations: Video displays showcased testimonials from past event organizers, success stories, and testimonials from attendees who had experienced events in Saint Petersburg.
